Put on dog on it July 22, 2010
Posted by normanmonkey in Consumer PR, In the news, Media.Tags: Dogs, K99 ice cream van, PR
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When a cab driver looks at you in sympathy and asks you eyeball to rear view mirror ‘You just finished doing a night shift’, it’s a bad sign that maybe one is not looking one’s best. Especially when you are forced at 7.30a.m to reply that you are actually on your way into work. Had I not mentioned it, he may have otherwise solemnly driven me to Harley St and waived the fare in sympathy. Yet, for all the wretched hours of coming up with the elusive ‘big idea’ or solutions to a new brief, all our woes may be over.
In future every PR tactic that goes out of our office will have the words ‘…for dogs’ fastened on it. PR is that simple. Put a dog on it and people start to fizz and gurgle and before you know it the phone rings from News at Ten.
It’s less than a week since I stood on Wandsworth Common overseeing a photo shoot shivering with two Great Danes and an ice cream van. Since then the first ice cream for dogs has ‘gone global’. There’s been BBC Breakfast, Chris Evans, This Morning and The One Show tomorrow. Film crews from France and Mexico on Saturday. Forget the global economic meltdown, we got ice cream vans for dogs. No doubt people are pausing from their struggle for survival in Burkina Faso to talk about the K99 ice cream van with the chicken and gammon flavour.
They can’t get enough of the first ice cream van for dogs. You know what George Osborne should have done with the Emergency Budget? Put a dog on it. The England World Cup squad? Put a dog on it. Raoul Moat….should have put a dog on it. BP? Well, it’s worth a punt! An English Heritage castle is in the news today because a man was arrested having sex with a dog on the site. That castle needed a boost. They know.
Meanwhile I can barely type due to a trapped nerve in my neck. The result is that I can’t raise my head from a lowered stoop and most women suspect I am looking at their cleavage.
While this may be convenient it is certainly not the case. Except for the girl in the Vietnamese cafe on Bermondsey Street. Then again, judging by the looks of things at lunchtime Dan Turner had also trapped a nerve in his neck around the time it came to him placing his order and who can blame him. Having tried Nurofen Plus, Anadin Ultra and Chateauneuf du Pape (finally, in desperation, all at the same time) I’ve given up. If all else fails I’m going to put a dog on it.
The Filth and the Fury April 11, 2010
Posted by normanmonkey in Consumer PR, Media.Tags: Consumer PR, Cow PR, Malcolm McClaren
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Pottering about online this Sunday afternoon in my kitchen I inadvertently lit the touchpaper for a revolutionary movement. Given plans for the afternoon were no more ambitious than cooking a scampi provencal and trying to find my wallet, that’s not pretty bad going.
Reposting an old blog (‘PR’s Weak’) caused others like me to rise up with their fists in the air rushing toward the barricades, or at the very least tweet, that something must be by those of us in the PR industry with a different outlook. This was prompted by a few events in the past working week.
Someone at Cow showed me a picture this week of the PR Power Book gang bang that had prompted my ire. It was a black tie and twinsets affair and the sound of industry backs being slapped could be heard all the way to Primrose Hill.
This is also the same week that Malcolm McClaren died and there’s been ongoing interviews for hungry, young grads,execs and managers at Cow.
From a personal point of view I didn’t get into PR nor stay in it to meet celebrities, have a flashy job title or attend industry soirees where I could get the tux out. I did so because of the thrill of seeing an idea get in the news, provoke a reaction and a knowing nod and wink that the truth shouldn’t always get in the way of a good story. That point was underlined by doing work experience at The Sun as a runner for Kelvin McKenzie (I was his email on legs before email was invented).
I have never once read about McClaren in industry publications or heard discussed at soirees. There’s more to be learned about PR from about McClaren and the Sex Pistols rise and legend than there is in reading our trade publication or a three-year degree course. You can spell out the three years in three words: man bites dog. If you want to make news and create impact it really is as simple as that. Now go forth and prosper, young Pip!
Our interviews are very informal. We’ve got something special at Cow, we’re a gang, a family (though more of the Manson variety than the Waltons) and not to be messed with. Our thoughts and ideals chime – we want to know the person joining us has the character, as well as the ability, to fit in. Lovers of hierarchies, rules, status and process wouldn’t. If some agencies are run like the Royal Navy, we’re more like a pirate ship. Yo ho ho and a bottle of Havana Club 7 year.
Yet, we will ask about brand campaigns. The number of candidates who’ve spoken about their passion for PR and are yet unable to name a single campaign they admire is staggering. So many are stumped and resort to naming an ad that was on television 18 months ago. It would be nice if someone came in one day and said ‘I want to make news people talk about!’
Since 1996 I’ve worked on some of the biggest brands in the world, across number of award winning campaigns, addressed serious issues, all challenging and rewarding, but the thing I treasure most was causing consternation and outrage across the news pages and the airwaves with a story for a Power Rangers space guide for youngsters that said ‘One in three British kids think Winston Churchill was the first man on the moon’.
Interviews are also an insight into how other agencies operate. One Account Manager at an agency was advised early on that she was being too friendly and familiar with the Execs. Socialising was not advised as they ‘are not the same level’ as she. They wouldn’t respect her otherwise. Respect her for what? Detachment? Aloofness? Ability to reinforce a sterile working atmosphere? This sort of stuff all belongs with another age, if not the Gestapo.
Colleagues will respect you if you treat them as a human being, not an operative, and that means you can lower yourself to go for a bloody mary or a knees up with them and know what motivates and interests them. Professionally they will respect you if you know what you are doing and devote time to help them develop. That creates a system of mutual support and respect.
This same agency also frowned upon people chatting, laughing, not working. The result is that people work in silence and there is very little bond between colleagues.
This is, of course, missing the point by a country mile. This agency is can’t see the blindingly obvious paradox that they are supposed to be creating conversations yet are stamping it out in their own workplace. We’re an ideas business and there are no rules for creativity. Some agencies have a point-by-point template approach to being creative that must be adhered to and would make me howl if it weren’t in my own industry. Perhaps Picasso used this approach: Step 1- pick up brush; Step Two – think of the bombing of Guernica in an progressively abstract manner; Step Three – paint?
Some of the best ideas had at Cow have come not from a brainstorm, poring over consumer trends or staring in isolated silence at a screen, but over a shared pot of tea, a fag break, an afternoon tipple in the Woolpack or sat in the park. Why sit in an office on a sunny day apart from to justify the rent?
The other day my Dad watched BBC breakfast and a news item on DeBretts and Vauxhall Astra producing a ‘Thoroughly Modern Guide to Motoring Etiquette’. Steps included music play list etiquette, conduct toward other motorists and appropriate conversation with fellow passengers. ‘Now someone’s telling me the correct way to get out of a car? What bloody idiot thought of that?’ he asked as we drove to the airport. That would be me, I replied. Job done.
Consumer PR at is best is playful, irreverent, challenging, entertaining and we should be heard. Our peers shouldn’t be forced suffer in silence.
And no, I didn’t find my wallet.
Missing Children with Louis Walsh December 30, 2009
Posted by normanmonkey in Media.add a comment
You know it’s time to go to bed when the options coming up on the Sky + guide include ‘Missing Children: Lorraine Kelly Investigates’, ‘Roulette Nation’, ‘Real Life Wolf Kids’ and ‘Ghosthunting With Louis Walsh’.
I mean, honestly?
Ghosthunting With Louis Walsh! What about us seasonal insomniacs? We deserve better than that. Who thought sending Louis Walsh dithering in the dark talking about something warm pressed against his thigh for an hour would make good television? Seriously, who thought of that? They should be taken to account and give us the real deal so we can see Louis properly scared if that’s what he wants.
Why can’t we have ‘Parachuted into Harlem Dressed as a KKK Member with Louis Walsh’? That would be more like it and I think the nation would have a TV moment of unity akin to the Coronation. Lorraine Kelly could then investigate what happened to Missing Louis. Fucking symmetry.
Goodnight
Awaiting the hangman December 21, 2009
Posted by normanmonkey in Consumer PR, Media.Tags: Daily Mail
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Today a member of the public called for me to be hung (sic). Well, that’s a prayer i’m sure many of us have made in the past, but this particular chap actually wanted me hanged?
It seems the crime I committed was to put out a news story on what it is to have ‘Made It’ in Britain in 2009. It was all harmless stuff, accurately researched, thoroughly written-up and five national newspapers covered it.
If ever you want to know if a PR story has been bang on the money, forget your complex metrics, simply click the Daily Mail online to gauge the readers reactions. If they are indifferent, you fail, my friend.
By my measure if a story can make multiple Daily Mail readers implode with indignation, then you;ve hit the jackpot. Listen carefully and you can hear them popping in Tunbridge Wells, Cheltenham, Chobham, Stoke Poges and, dare I say it, West Byfleet. One…two…yep, there goes another one.
Even I, who thought I’d seen it all in PR and the media, was taken aback a bit by the following comment on those responsible for the research:
The amount of people in this country getting paid for producing the biggest crap possible is frankly laughable. Put them to work doing a real job or just hang them.
So said someone from Kent. It’s a bit rich really, but I’m not installing a tripwire and battening down the hatches quite yet. Only the other day there was a survey by a car insurance company saying that if he were alive today Jesus would drive a Mitsubishi. That’s appropriating a religious icon for a piece of pr twaddle (and how did they research that anyway) and I didn’t hear much of a grumble, apart from me perhaps on what a desperate end of year story that was.
It also makes one wonder whether the ire was misdirected. Surely the blame should be equally apportioned to any publication that thinks such a story is legitimate and newsworthy. And that, my friend from Kent, is exactly the same publication that you take most of your views from in the first place. If anything, blame yourself. Or we could come to a compromise and be well hung together.
People can rightly have their objections towards PR, but a call for the execution of myself and five team members (who, believe me are actually rather nice people) is a worrying development. if I was Salman Rushdie this would be all over the news right now. He had to write the Satanic Verses before a fatwa was put on his head; I wrote a two page press release. That must be a record.
So bring them on, the irate of the home counties. They probably suspect I’m a trendy, morally deviant coffee-drinking, Guardian reading, olive munching, macchiato drinking media type who lives in Islington or Clapham. How wrong they are. I live in West Byfleet.
So despite being on their side of the barricades, I say bring them on with their torches, noose and pitchforks. I’ll be waiting in my my Poggenpol kitchen for them, an espresso in hand, reading a copy of The Observer Review section and with a Cheshire Cat grin. They’ll be amazed to find just how much we get on.
Destiny’s Child October 29, 2009
Posted by normanmonkey in Consumer PR, Friends, In the news, Media.Tags: Astrology, Child stars, Consumer PR, Cow PR
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There’s a headline the papers missed covering the news that Sagittarians are more likely to be child stars due to their star sign.
A lot of right-minded people whose opinions I’d normally respect would dismiss astrology as having absolutely no value. I disagree. For this PR creative, it’s the third time it has got me out of the shit when there’s absolutely no budget to bump up client coverage and the eyes of expectancy are upon you.
Four pieces of national news coverage, all weighty, and even an endorsement of the ‘findings’ from the resident Daily Mail astronomer. Which says all you need to know about the thorough, academic rigour of astronomy.
I was tremendously flattered that Dan Glover of Mischief PR, who I know reads this blog, correctly guessed this was a Mark Perkins story upon reading it splashed across the morning papers. It had all the usual hallmarks: desperation, artistic license, a sole reliance on Wikipedia and as many celebrities who can be thrown into a press release as possible.
One hundred to be precise - some of whom not even their own parents could say why they were famous – as it got a bit desperate to find 100 child stars toward the end. Needing numbers we were very nearly on the verge of putting Madeline McCann in which, in retrospect, would’ve increased our chances of getting in the Daily Express.
Were people actually talking about the story? I hear Johnny Vaughan was talking about it, but that’s hardly an endorsement. Johnny Vaughan hasn’t said anything intelligent thing since he woke up in a cold sweat about a dozen years ago and mouthed the words ‘Even I hate myself’ before going back to sleep and his reality resumed as normal .
Agencies have their evaluation systems and I have mine. He’s a publican called Lee and is one of my best and most trusted friends. He could recite the story perfectly and I consider that impressive as he once thought Shakespeare wrote Oliver Twist. When Lee accompanied recently me to a contemporary furniture shop he managed to openly mistake, in the presence of aloof shop assistant, the nest of tables I was looking at for a chair (and even then he refused to back down, maintaining they still could be sat on – prompting the withering response ‘So could a fucking cactus’).
So yesterday was a good one. The papers got an excuse to run pics of Britney, Christina, Miley and Scarlett; Lee and millions like him got to look at them over his cornflakes and the shit sword of Damocles, for a brief moment of time, deigned not to dangle over my head.
And I thanked my lucky stars.

